The do’s and don’ts of scaling a start-up: CarWow and Movemeon Founders Event

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On Tuesday 16th October, movemeon and Carwow held a founders networking event at the Carwow HQ in Victoria. James Hind, Carwow Founder, chatted candidly about the company’s journey from 25 to c. 250 people (they’ve raised c. £50m to date), sharing his learnings with the room of fellow founders/start-up CXOs, most of whom were at a slightly earlier stage in the journey to becoming a successful scale-up.

This was followed by a lively Q&A and discussion – with some interesting insights surfacing. What resounded most strongly around the room was that it’s very easy, when growth really starts to take off, to take the path of least resistance in recruitment. The bigger a company becomes, the more a founder needs to be able to place trust in their employees to execute well without being micro-managed. It’s therefore crucial that the right people are put in place, even if the time commitment in finding these people can be initially painful.

 

THE DO’S AND DON’TS OF SCALING A START-UP:

Do: give your management team and the wider company space to make mistakes. It can be very frustrating to watch poor decisions being made, but without that trust you will never be able to see positive innovation and development either; worse, you’ll quickly become a bottleneck and risk slowing down your growth. If someone repeatedly makes poor decisions, this is a good signal that they might not be the right person for the job.

Don’t: promote high-performing early employees before they are ready to take on management responsibilities, especially if you do not have an adequate development plan in place. It’s also important not to throw heavyweight job titles around too early. An early joiner might not have the skills to be a COO when the company has grown 5X, and the clearer you can be in communicating what necessary structures might look like as the company changes, the easier it will be to manage the inevitable growing pains that will occur when that takes place.

Do: have an interview framework in place, to avoid inconsistent hiring principles and the risk of too much homogeneity in new recruits.

Don’t: Underestimate the time it takes to hire. Try to get ahead of the curve, without losing the rigour in your hiring decisions (the wrong decisions take three times as long to fix, if not longer). That being said, when you’re in hyper-growth, a certain degree of chaos does just go with the territory!

Do: start thinking about a training and development ecosystem before you really need it. This is not just about training people how to do their job and what is expected of them but, crucially, about ensuring they have a clear understanding of what the company does, how the business fits together, and what the company vision is. James suggested hiring a People person once the headcount starts to climb above thirty.

Do: make good use of probation periods, and be prepared to let go of employees who aren’t performing (or who aren’t a good fit for their role or the company’s mission). In the UK, there are no laws against letting someone go within their first two years of employment, for whatever reason (provided you are not discriminatory). It can feel painful, but it’s also better for employees whose motivations are not aligned with the company’s to apply their efforts somewhere that’s a better fit for them.

Do: find yourself a support network (without vested interests). This can be friends and family, but the best advice and support is very likely to come from fellow founders, particularly if they’ve recently been through what you’re going through. No matter the industry, the vast majority of problems you faced will have been faced by every other start-up to has grown through where you are now.

This final point was made clear by the energy in the room. It was an overwhelmingly positive reminder that nothing is as useful for a founder in the early stages of growing a business than getting together with others who are going through or have recently gone through what you are experiencing.

All in all, it was a great evening and we’ll certainly be running similar get-togethers a couple of times a year – please do let us know at [email protected] if you’d like to hear about upcoming events (please add whether you are a founder/CXO so we can ensure we tell you about events relevant for you).

 

SOME OF THE GREAT EMPLOYERS MOVEMEON WORKED WITH LAST MONTH:
Rentalcars.com, Amazon, Coca Cola, Jaguar Land Rover & more

Hiring Advice: What you need to pay

Many of the 2,000+ employers who partner with us regularly ask us questions like: “What’s a reasonable package for this role?” or “How much should I pay this candidate”.

We analysed data from 34,945 responses to answer this question.

 

WHAT YOU NEED TO PAY

In all company types, the proportion of the value of total compensation made up by the ‘cash’ (i.e, basic salary + bonus) element, decreases with seniority. This is particularly stark in start-ups and private equity, where the majority of the value of compensation at senior levels is in equity. The trend is the same in corporates but to a lesser extent.

 

CONSULTING AVERAGES

Consulting earnings are on average £45-270k, depending on seniority and the type of consulting firm. At junior levels, corporates and consultancies pay better than start-ups. However, the opposite is true at senior levels in a start-up. This is driven by the value of equity. Up to Manager level, consulting pay exceeds corporate and start-up pay; eclipsed only by private equity. However, senior-level consultants are paid between 10-30% less than their peers ‘in the industry’ – both corporates & start-ups – as the value of share options kicks in.

 

PREMIUM PACKAGES

The average senior analyst-level salary in a large consultancy is £52k. If you are a consultant with McKinsey, Bain or BCG, that number is even higher – closer to £60k. If you’re hiring a consultant for a start-up role, this might also look less attractive to senior analyst level consultants, as the average start-up salary is £31k, compared to £52k at the same level in a large consultancy.

 

SALARY IN START-UPS

However, start-ups are a wildly popular exit choice. Just in the last month, 908 start-up applications were submitted on movemeon. An associate role will start at £46k compared to £77k and a managerial level position will pay on average £91k vs £109k per annum.

On movemeon, jobs in these industries are the most frequently posted types of opportunities. However, regardless of the average wages at these levels in these industries, you need to be realistic about what you will be new employees. Some businesses in the start-up stage would not be able to afford to pay the best salaries. However, start-ups are an extremely popular option for consultants.

 

If you’re interested in more about hiring,  talk to our team by emailing [email protected]

Did you know that women earn on average 20% less than men?

The pay gap is everywhere, and it’s high.

It’s a commonly held belief that the national gender pay gap is largely driven by gender-based variation in career choices, and that more high profile discrepancies in the world of media and sport are due to institutionally entrenched biases that are soon to be left behind us. However, based on 20,000+ data points from ex-consultants and those in similar professions, the gender pay gap pervades even professional service industries.

What is particularly galling is that the differences are stark even at the most junior levels – this is not a legacy issue reflected by fewer women higher up in organisations, but instead suggests that a deeper unconscious bias is affecting pay decisions across the board.

  • The difference is marked for bonus percentages, pay raises and total compensation packages, and is present in varying degrees across all seniorities, from those in the first few years of their career through to those at Director level.
  • At the extreme, men at associate level (approx 4 years into their career) receive bonuses nearly 2.5 times the size of those received by women at the same level and have total compensation packages around a third higher than their female counterparts.
  • Male analysts receive pay raises that are 19% higher than female analysts.
  • Across all seniorities (from Analyst to Director/VP), men earn on average 20% more than women

In fact, at senior levels, since 2018 the gap appears to have widened. Women are paid between 12-20% less. Their pay rises are also smaller.

 

Download our full 2021 salary report here.

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